With a steady drumbeat of negativity and business challenges, even the best printing salespeople sometimes struggle to stay focused and motivated.  From motivational books to daily meditation, we have seen salespeople try any or all techniques imaginable. Whatever the strategy, self-motivation is always longer lasting and sustainable than external motivation.

Unfortunately, there is no magic potion to ensure salespeople can stay motivated. With the changes taking place within printing and communications in general, salespeople must stay motivated to embrace change and forge ahead to success.

What is Motivation?