Essentials for a Graphic Communications CTE Program

Facing a demand for skilled workers in the Graphic Communications Industry, schools are adding printing and graphic arts programs. The move to digital printing technology and platforms, new printing applications and the retirement of older workers have created an enormous need for skilled workers.

Based on our work with schools and vocational institutions around the country, we see six essential program elements when building a great CTE, vocational, or STEM printing and graphic arts program.

1.    Committed and Skilled Instructor

No program can be successful without a great instructor. Most have a graphic design or printing background.

We have seen some amazing teachers in many states that have created creative and exciting programs. LaVista High School’s highly successful program in Fullerton, CA led by instructor Henry Sandoval is not only motivating students with graphic art applications but is providing them valuable and transferable skills.

2.    Industry Linked Curriculum and Instructor Resources

Since the industry is growing and changing rapidly, institutions should make sure they are building programs aligned with current industry requirements.

Fortunately, there are resources available within the Graphic Communication’s community. Print Ed, a printing industry association, provides standards, accreditations and skill competencies for use in the classroom. Also, technical education leader, SkillsUSA provides assessment tests and competitions for High School students.

Xerox offers an industry-aligned curriculum through their Xerox® Digital Career Pathway Program for its customers. Our company, Intellective Solutions, provides a robust set of instructor resources and services to help schools launch their programs. Our resources and tools are used by vocational and CTE programs across the country.

3.    Consistent Reinforcement of Life Skills

Most successful CTE and Vocational programs ensure their students are ready for employment by adding or integrating life skills into their programs. At Hudson Community Enterprises in Jersey City, having strong Life Skill training and reinforcements in addition to a robust graphic communications curriculum has resulted in benchmark student employment results.

4.    Aggressive Business Development

We have seen schools connect with local commercial printing companies, in-plant printers, and marketing organizations. Students armed with certification and portfolio are in great demand.

For those students who want to continue their education in advanced graphic communication in College level courses, the industry provides scholarships to encourage continued education. The Industry needs design, database, engineering and supply chain workers and managers too. The Print and Graphic Scholarship Foundation (PGSF) provides approximately $500,000 in scholarships every year to high school students. PGSF also provides financial help to workers currently employed in the graphic communications industry that are attending classes part-time.

Local trade associations and PIA affiliates hoping to respond to their memberships are eager to help. For example, the Printing Industries of New England (PINE) supports the schools and institutions in their area at job fairs. Christine Hagopian, President of PINE, has made education and student skill development a priority for her organization.

5.    Program Accountability

Program accountability is the number of students who complete the program and are able to gain high wage employment or move on to higher-level graphic communications education. Great vocational programs and CTE institutions regularly report to their administrators and grantees their success rates.

There is an enormous need for skilled workers in this industry. Most schools that have implemented courses and programs will have little problem ensuring their graduates gain opportunities.  

6.    Relevant Technology

The best news is most institutions already have professional workstations, Adobe creative software programs, and high-speed digital production printers. By providing students access to current software and equipment, they become “job-ready” and potential employers find their skills very attractive.

Many institutions have implemented programs to use their current internal printing operations as classrooms, simulating real-life work environments for their students.

The Graphic Communications Industry is a huge opportunity for vocational, CTE and STEM schools to provide the foundation needed for students to obtain valuable life skills and training. The industry is a high tech and constantly changing world that provides plenty of opportunities for high pay and advancement.

If you have any questions or need information, contact me, Joe Rickard, at https://www.intellectives.com/contact

Career Pathway Need for Printing Workers is Exploding

This is an appeal to vocational schools to add production digital printing, graphic design, and introduction to graphic communications to their current offerings.

The United States printing industry is a huge manufacturing segment, employing over a million workers. The challenge to acquire talent from traditional and nontraditional labor sources is daunting. Almost every graphic communications company we speak to is concerned about the increasing shortage of skilled labor.

The graphic communications industry shift to high tech manufacturing has created a huge demand for new skills and talents. In addition to this shift is that current workers are aging, with over 30% of current workers being over 55 years old. This is putting tremendous pressure on companies to recruit employees with the necessary skills.

Contrary to popular perception, printing, and related applications are not shrinking. Innovative applications enabled by new inkjet imaging technologies have created new solutions within the packaging, label, sign, cross-media, statement, book, and home accessory segments. Estimates this year from industry sources predict that over $56 Billion in revenue will be generated by digital printing alone.  

The vocational schools that we work with are seeing extremely high placement rates for their graduating students. Every location in the country needs workers.

Unfortunately, we need more institutions to take up the challenge of preparing the future printing industry workforce. Also, some of those that are providing training for graphic designers and print workers need to immediately upgrade their curriculum to reflect current production imaging, software, and platform technologies.

In the past, the printing industry could count on hundreds of printing schools across the country to train skilled workers in various departments found in many printing companies. We need more vocational schools across the country to help prepare workers with up to date skills.

For those institutions, we offer an industry-developed curriculum, a full range of instructor resources and certifications. There should be nothing to hold back any institution that is looking to prepare students for high paying careers in the graphic communications industry. 

Virginia Department of Education updates Graphic Communications skill competencies

Frank Kanonik, managing director of Intellective Solutions recently participated in a workshop to update the Commonwealth of Virginia’s graphic communications skill competencies. The courses being taught in the Commonwealth are now aligned to the new PrintED skill competencies.

The Virginia Department of Education conducts periodic reviews of the technical knowledge required by potential employers. Bringing together educators and industry representation confirms that the graphic communications courses being taught throughout Virginia will lead to students being prepared for todays high skill, high demand and high wage careers in the print industry.

It was extremely encouraging to work with such a dedicated group of teachers that equips their students with the skills required to be successful in the printing industry. What students need to know is different from even a few years ago. Courses being taught today must reflect the newer technologies being used.

During the workshop, each skill competency, also known as a Task Statement was discussed to ensure that it was both measurable and expressed a specific action that was being learned. Also developed was a description of each task to help the educator and questions to help encourage critical thinking and discussion.

An example of a Task Statement is the following:

#72 Explain the purpose of Imposition

Definition:

Explanation should state that the purpose of imposition is the positioning of pages in a way so that the pages in the finished format document come out in the proper printed sequence and should include step-and-repeat, work and turn or tumble, and signature.

Process/Skill Questions:

• What are the consequences of incorrect use of imposition on a document?

• How has digital printing technology affected imposition?

• How would a work-and-Turn imposition differ from a work-and-tumble imposition?

• How does imposition for saddle stitch binding differ from imposition for perfect binding?

The recently updated PrintED Skill Competencies were researched and managed by Intellective Solutions. Interviews were conducted with numerous educators, printing companies and vendors to validate their completeness and accuracy. To download a free copy of the Skill Competencies, visit: www.gaerf.org/printed. 

To learn more about the Commonwealth of Virginia’s Career and Technical Education department’s efforts and success stories, visit www.cteresource.org/about/

PrintED offers assistance and accreditation for schools that offer graphic communication courses. www.gaerf.org/PrintED

For information on the Intellective Solutions newly available Introduction to Graphic Communications curriculum visit: www.intellectives.com/stem.

Printing students win medals at SkillsUSA National Competition

During the week of June 25 over 16,000 students, teachers and business partners gathered in Louisville Kentucky for the 54th annual National Leadership and Skills Conference. More than 6,000 outstanding career and technical education students, all state contest winners, competed hands-on in 100 different trade, technical and leadership fields. Students worked against the clock and each other, proving their expertise in occupations such as electronics, computer-aided drafting, precision machining, medical assisting, culinary arts and graphic communications. Contests are run with the help of industry, trade associations and labor organizations.

Graphic Communications students started the week with a general assessment based on the Graphic Communications Skill Competencies provided by PrintED, and the SkillsUSA Career Essentials Assessments provided by SkillsUSA. Intellective Solutions is proud to have been involved in the research and authoring of both.

Later in the week, each student competed by estimating projects, completing prepress work and printing and binding jobs. Each student was assessed by an industry expert. Gold, Silver and Bronze medals were awarded to High School and College winners. Of special note is that Brittany Whitestone is going on to Russia to represent Graphic Communications at the WorldSkills Competition.

It was both invigorating and reassuring to see students preparing for their future in our industry. It was obvious that the schools they attended had prepared them well for the testing in Louisville. They knew how to estimate projects and were well versed on the business side of the printing industry. They had genuine excitement about starting their careers and bringing new ideas and innovations to our industry.

SkillsUSA (skillsusa.org) is a national membership association serving high school, college and middle school students who are preparing for careers in trade, technical and skilled service occupations.

PrintED, administered by the Graphic Arts Education and Research Foundation (GAERF®) is a national accreditation program, based on industry standards, appropriate for secondary and post-secondary schools offering graphic communications curricula (http://www.gaerf.org/PrintED.aspx).

Production Digital Printing Education Thriving in New Jersey

Congratulations to Hudson Community Enterprises (HCE) (http://hudsoncommunity.org) for successfully launching their new Digital Printing Career Pathways program.  All the students in the pilot program have been placed in jobs within New Jersey. This year HCE plans to make the program available to 50 job ready candidates. We at Intellective Solutions were very pleased to support their efforts.

The program was established to respond to growing need for skilled workers in the very large Printing Industry. Printing is one of the largest manufacturing sectors in the country. Many thousands of skilled workers will be needed to staff open positions in the next few years. As the industry continues to transition to digital technology and emerging industrial printing applications, a strong workforce is required.

Our company, Intellective Solutions along with Xerox helped HCE to develop a course using the proprietary Xerox® Digital Career Pathways Program Curriculum (//www.xerox.com/en-us/services/government-solutions/print-production-training). Students are trained at the HCE’s fully operational print shop. Within this facility, students have an opportunity to learn and develop the key skills necessary to work in a graphic communications organization. The emphasis is to give students the necessary knowledge and hands on experience that would be welcomed by any employer looking for job ready entry level workers.

Here is a summary of the program

·       12-week Intensive Digital Printing Curriculum

·       Career Development Classes

·       4 week paid internships

·       Job Placement and Higher Education Referral Services

·       Nationally recognized accreditation upon successful completion

·       Open to people with and without disabilities

The HCE Jersey City-based program is led by printing industry pro Brian Opitz, VP Digital Printing Services. Some the areas that the students are trained include pre-press, production, printing workflow and personalized printing. In addition to an industry expert instructor, graphic designer Alex Rivera works with students to help them to properly receive, proof, fix common errors and prepare files for printing.

HCE is a non-profit organization that has been based in Jersey City, New Jersey since 1957. Since the organization’s inception, the primary mission has remained consistent – creating employment opportunities for individuals with disabilities and other barriers to employment while providing valuable services to the business community.

Intellective Solutions (intellectives.com) works with vocational and STEM organizations to provide resources and support for printing industry training programs.

For perspective participants in the HCE’s program or employers looking for more information contact:

Abbe Morello , VP, Workforce Development, 201-434-3303 ext.228, amorello@HCE.works         

Sarah Barks, Senior Vocational Counselor, 201-434-3303 x437, sbarks@HCE.works